A Message from Nick Payne, Managing Director
I am thrilled to announce some significant and exciting additions to the Pye Motors group as we celebrate our 101st year in business.
We are actively expanding both our footprint and our franchise partners. This unprecedented period of diversification and opportunity is something our entire team has grasped with both hands, and I am incredibly proud of what we are building together.
Here is a look at what is launching this September:
- Kendal Geely: Beginning this month, we are launching Kendal Geely on Mint Bridge Industrial Estate in a newly renovated building. We carefully chose this site and worked alongside Trevor Dodgson of D4 Developments to bring exacting Geely brand standards to life. Geely—the firm behind Volvo, Polestar, and Lotus—features an impressive lineup starting just north of £20,000, offering plug-in hybrid and full EV options with an 8-year warranty as standard.
- Omoda & Jaecoo (Kendal): We are transforming our existing Kendal site to become our second Omoda and Jaecoo dealership. Following their extraordinary success in the UK over the last two years, bringing these stylish, high-tech, and value-driven brands to the South Lakes has been a major priority. Please note: our existing Ford customers will still be able to service and repair their vehicles here as usual.
- Morecambe Expansion (White Lund): We have recently purchased two showrooms just off the Bay Gateway on the White Lund Industrial Estate—actually buying back the very land we sold in 1995! These buildings will house our second Chery site (joining our successful Barrow location) and introduce Lepas, another stablemate from the Chery, Omoda, and Jaecoo family. Both brands bring packed-with-innovation vehicles, 7-year warranties, and fantastic value choices for North Lancashire customers just in time for the busy September plate change.
Looking to the Future
This strategic expansion takes our group from three Ford sites to a diverse portfolio of 2 Ford, 2 Omoda & Jaecoo, 2 Chery, 1 Lepas, and 1 Geely locations.
We are thrilled to welcome many new colleagues to the group and look forward to welcoming many new faces as Pye customers. While Ford has been, and always will be, a massive part of who we are, adding these high-quality brands to our group and our local area has been an absolute privilege.
My team and I are genuinely excited to bring all of these new buildings and brands into reality.
Nick Payne
Managing Director & Grandson of Founder William Pye