Keeping you safe on the road

By Pye Motors

This Road Safety Week we’re celebrating Ford’s drive towards making safer vehicles. By crafting vehicles fit with innovative safety technology, they’re working hard to protect both drivers and pedestrians. As suppliers, we’re proud to be sharing Ford’s cars with the North West of England.

Seeing everything you might miss

Ford cars are equipped with a Blind Spot Information System that uses RADAR sensors to identify things you may miss on either side of your vehicle. Should a car be pulling close to you, an orange light will illuminate on your side mirror to signal the vehicle and help you stay aware of your surroundings.

Plus, the Traffic Sign Recognition function will ensure you know the rules of the road. Miss that no-overtaking sign? Don’t worry, it’s on your dash. Change in speed limit? You know it! Permanent or temporary sign your Ford will catch it.

Helping you stay in your lane

Unintentional drifting can often cause a panic. That’s why Ford vehicles use a forward facing camera to sense when you’re straying to the side. A Lane Keeping Alert will then warn you by vibrating the steering wheel and illuminating your dash. What happens if you don’t react? The Lane Keeping Aid will provide steering torque assistance to help guide you back into your lane. So, you can avoid those near misses, scraping the barrier, or ramping curbs.

Also, with Adaptive Cruise Control, you can determine your speed and the system will maintain it. Making driving on motorways easier and less energy consuming. Vehicle ahead? The built in RADAR detector will sense this and lower your speed to maintain a safe distance.

Backing up

Reversing into traffic or out of a tight spot can be difficult, especially when you can’t see what’s coming. Avoid accidents with Cross Traffic Alert system and a rear view display. These systems allow you to see exactly what’s behind you and can detect oncoming vehicles, signalling with a sound and illuminating your left or right wing mirror to match the direction it’s coming from.

Time to pull over

Road trips are a fabulous opportunity to jam out, listen to a podcast, or lose yourself in an audiobook. But they’re also long. For this very reason, Ford’s Driver Alert system will constantly monitor your behaviour in order to detect any signs of fatigue. Should it do so, a warning sign will illuminate on your display to suggest you take a break. The sign will keep appearing and begin to chime should your alertness drop further, keeping you awake and aware.

If all else fails

Even surrounded by all this tech you never know what might happen. That’s why Ford have implemented an Emergency Assistance system. When your air-bag deploys or the fuel-pump deactivates, your car will automatically make a call to the Emergency Services. It’ll use your Bluetooth paired mobile phone to supply your GPS coordinates, even if you’re unconscious.

Road Safety Week is all about preventing death and injury as a result of car accidents. Join us from the 18th to the 24th of November in “Stepping Up for Safe Streets”. Ford are taking a step forward developing everyday safety solution that benefit drivers, commuters, and pedestrians alike, helping to avoid accidents and needless loss of life. Go further with Ford.

Want to talk?

  • Pye Motors Morecambe 01524 598598
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  • Pye Motors Barrow 01229 842323
  • Pye Hire 01524 598641
  • Accident? Repair Centre 01524 847962

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Pye Motors work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. We are only able to offer finance products from these providers: Ford Credit PLC, Black Horse Ltd, Ford Lease, Barclays Partner Finance, Close Motors Finance, Evolution Funding Ltd and Mann Island Finance.
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